Instructional Design vs. ROI: Guy W. Wallace

Personal and Reflective Learning on Twitter

On Twitter, colleagues and I frequently discuss the value of Twitter (and other technologies) for our Personal Learning Networks (PLNs). And, today, the #lrnchat topic focused on reflective learning, or how you reflect on what you’ve learned after completing a learning activity (transcript is here. Lrnchat takes place every Thursday morning and afternoon, twice, and the hashtag is #lrnchat).

After a busy day today, I returned to Twitter before dinner to read through the various learning tweets by members of my PLN. One tweet jumped out at me, I reacted and tweeted, and the follow up resulted in wonderful, reflective learning (at least for me, LOL). If you’re interested in human performance improvement (HPI) and workplace performance results, I encourage you to follow @guywwallace on Twitter. As a respected member of ISPI, his tweets and blog posts encourage me, ground me in reality, and keep me focused as an instructional designer.

It all started with this tweet from Guy:

Here's Guy's tweet. I enjoy analysis and how we can improve a learner's knowledge and skills. So, as a designer, I initially reacted to this tweet instead of responding.

Twitter’s 140 character limit can lend itself to “creative” microblogging. And below, you can see my initial reaction that I tweeted to Guy:

When I find a need during the analysis phase, I want to fix it. Often, my SMEs also want to fix that need, too. I huffed a bit and asked Guy for clarification.

Yea, we Instructional Designers can sometimes get carried away with how we feel about what we do for a living. We have a passion for helping people and organizations improve their K/S (knowledge and skills) through appropriate learning activities. So, I wanted to know more, and sent Guy a few more tweets.

Reflection began to take over, and I began to remember past projects where, ultimately, the internal or external client makes the final decision on learning activities.

As you can see, after my initial reaction, the reflective learning part of my brain took over. I remembered all of the projects where I presented analysis results to my clients (internal or external ones), and watched as what I thought were good ideas ended up on the cutting-room floor (to use an old movie analogy). And then, I was happy to see that I wasn’t alone in trying to figure out where Guy was coming from, because Mark Britz felt the same way.

You can follow Mark on Twitter: @britz

After dinner, I checked my Twitter stream again. Guy not only tweeted the back story, he included three URLs to his blog posts!

Guy confirmed what I suspected...the client's business decisions can trump what instructional designers recommend for performance improvement.

Performance improvement involves not only adult learning theories and methods, but Cost/Benefit Analysis and Return on Investment (ROI). Instructional designers do face a balancing act between the learners’ performance needs and what the organization can afford to spend (or not). Now, I know this, I do. However, it’s easy to forget it when I’m focused on designing an activity so that it’s effective and promotes learning retention.

I then sent a tweet to @britz to let Mark know about Guy's responses. But, dollars don't have to "get in the way". As IDs, we need to match effective learning to what the client can afford.

Guy’s Blog Posts…

The Worthiness of Any ISD/ Learning Solutions Effort Is Situational

Developing Performance Competence Via Formal and Informal Means When ROI Warrants It

12 O’clock: T&D Governance and Advisory System

I mean what I tweeted, too. @guywwallace (don't forget the W from his middle name) is a Twitter gem to me. He tweets pearls of wisdom that I appreciate. He challenges me and keeps me learning and reflecting.

I do try and keep the Cost/Benefit and ROI factors in mind when I discuss learning designs with clients. When all is said and done, if they can see the ROI, then I’ve done my job. Performance improvement is the ROI, although we may need to accept a phased approach over time, especially in the current economy.

For the record, no, I don’t have pigtails, and my darling husband can confirm that I don’t stomp my feet. :)

[Dear FTC: I have not received any monetary or other tangible or material benefits from Guy W. Wallace, only the wisdom he shares freely with everyone via his blogs and tweets.]

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mLearnCon 2010: Recap – The eLearning Guild

mLearnCon: Mobile Gets Real

Bill Brandon on the First Annual mLearnCon

On Twitter: @billbrandon

Author Bill Brandon of The eLearning Guild has written a concise recap of last month’s mLearnCon conference in San Diego, California. This year’s mLearnCon was the Guild’s first conference on mobile learning. We who attended got caught up in the excitement of mobile learning and its potential. It’s a bit like when e-learning began to take off, yet different. Learning on mobile devices is different.

Enjoy Bill Brandon’s recap; it’s written much better than my “live blogging” posts. And, it’s a must read if you are exploring mobile learnng.

http://www.learningsolutionsmag.com/articles/483/mlearncon-2010-mobile-gets-real

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mLearnCon 2010: B. J. Schone – 20 mLearning Tools

Tuesday (15 June 2010, 2:30-3:30 p.m.) Workshop

20 mLearning Tools in 60 Seconds

B.J. Schone, Senior Learning Technology Specialist, at Qualcomm, told participants about 20 mobile learning tools in under an hour! His concise, four-page handout is a treasure chest of resources for the diversity of mobile devices and operating systems/platforms. He is also a live-blogger’s dream because he has posted his presentation slides on SlideShare.net

That makes my task easier, so thank you, B.J.

On Twitter: @bjschone

mLearning Tools

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mLearnCon 2010: iPad Panel – Joe Welinske Resources

Wednesday (16 June 2010, 2:30-3:30 p.m.) Workshop

iPad Resources from Joe Welinske

Featured Panel: iPad – Game Changer or Just Another Tablet?

Joe Welinske, President, Writers UA, provided a one-page sheet of iPad design and development resources for those of us who attended the featured panel.

On Twitter: @jwelinske

iPad Resources URL

http://bit.ly/iPad-Resources

or, same information located at:

http://www.writersua.com/seminars/iPad-Panel-Tips-mLearn.htm

Here’s my recap from Joe’s handout!

  • iPhone Dev Center (join for free and download Xcode and iPhone SDK)
  • Use Automator to Publish iPad Content (It’s on my MacBookPro…)
  • iPad Human Interface Guidelines (usability, etc.)
  • HTML and CSS support on Safari (currently the only browser on the iPad)
  • iPad/Flash articles
  • Apple Online Help Model for the iPad/iPhone

I cannot wait to “geek out” on all of the resources Joe has provided.

Wow! If I thought the e-learning world was exciting and fun as an instructional designer, I am thrilled with what I am seeing for mobile learning.

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mLearnCon 2010: iPad Panel

Wednesday (16 June 2010, 2:30-3:30 p.m.) Workshop

Featured Panel: iPad – Game Changer or Just Another Tablet?

Panel Members:

First, a Few Words from Me

I am owned by an iPad. And, I’m an Apple fangrrrl. However, I am also “agnostic” when it comes to operating systems and manufacturers. I truly believe that our learners will let us know which mobile devices and OSes are “the ones”… not Adobe, not Apple, not Google… the learners will be the judges, and I feel we all need to be “multilingual” when designing and developing mobile learning. That said, I am a HUGE FAN of the iPad. I’m convinced that tablet-based learning will rock our worlds, and it was a fun, guilty pleasure to have attended this featured panel with fellow iPad fans.

Okay, now for my rapid-typing note while everyone spoke. I typed on my iPad, using the Notes application.

Session Notes

Bigger screen. Instant on. iTunes ecosystem. Tansparent media. Kid and grandparent friendly. Simplicity. They are marketing to eBooks and to web surfing. Instant information.
By year end, there may be 25 tablets. How will iPad fare?

Android platform has a complex platform, not as easy to use platform as Apple’s.

The openness of Android is part of it’s problem. Who do I develop for?

iPhone development kit is easy to figure out.

iPad and Microsoft: it’s not an Intel device, cannot run MS Office.

iTunes ecosystem is billions of dollars, and developers have been waiting for a mobile device to take advantage of it; MS is behind the curve.

iPad and mlearning… Potential to be a true digital book, not an eBook, but a full, multimedia digital book, an anatomy book, for example (images, video, etc.), along with social networking. It’s a shareable device… Great for collaboration. Scrabble app.. The iPad is the board and your iPhone is the tray of pieces. Ways of rethinking how we create design and develop learning. Recent upgrade to the Scrabble app actually turns the board.

The iPad is the gateway to the cloud. Rutgers… Syllabus, accessing it. It also can keep people more on tasks because it is so easy to do, to move from state to state. Don’t have to disconnect it from other peripherals, for example.

The body interacts with it, with the gestures. Its larger screen is intuitive, easy to use.

It needs front and back cameras for social collaboration, and creation and sharing of media.

George Fox U gave incoming freshman the option to get an iPad over the MacBookPro, and 10% chose the iPad. But it doesn’t print. There is no file system. Has to be tethered to iTunes. However, iPad has the potential to be amazing in the univ classroom.

Abilene Christian Univ iPod Touch means less engagement than the iPhone. The social and entertainment options gives them educational value. The iPad doesn’t fit in pockets, so they don’t offer the iPad, faculty are testing it. Sees potential for media creation and sharing. SketcchBook Pro, for example.

The Wired app is lovely and catastrophic. It’s not really text. It comes out of InDesign 5. It is a big image, can’t interact with the text. Can’t use gestures. Fear that swipe would replace “click Next” as in elearning.

The iPad is high design, and it is leading in tablet interface design. Innovative ways to exploit the gestures and full features takes time and money, just keep this in mind. Numbers app is well designed, for example, but you will pay $10 for it.

What mlearners will want…
Bookmarking is critical. Copy and paste. Sharing. Transparent interface that appears when you need it and goes away to give you more creative space.

They also want esthetics, beauty in design. iPad can deliver this.

Accessibility features.. Apple has built accessibility into SDK for disabilities.

Disk storage.. Is the iPad for the cloud? Currently, it is clunky because of iTunes but you can use Dropbox or GoodReader. But it’s not easy for non-power users. But because the files are saved in the app used to create it, it resides there. A bit easier to find it instead of trying to remember where u saved it.

Flash
Not a problem, the Flash issue. With the mobile web that delivers content based on devices may not be a problem. Think in 6-12 months it may not be an issue. HTML5 is actively being enhanced. The touch feature is what needs to be addressed. Flash is too mouse driven with hover features. The need is for a WYSIWYG program that makes it easy for you and your SMEs to create cross-OS, devices mlearning. It might take a couple of years. It’s a transition. Pushes our creativity.

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