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	<title>Jenise Cook &#187; resources</title>
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	<link>http://ridgeviewmedia.com/blog</link>
	<description>RidgeViewMedia.com &#124; Sharing thoughts on learning, design, social media, and stuff</description>
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		<title>e-Learning Storyboards: Using Both Word and PowerPoint</title>
		<link>http://ridgeviewmedia.com/blog/2010/10/e-learning-storyboards-using-both-word-and-powerpoint/</link>
		<comments>http://ridgeviewmedia.com/blog/2010/10/e-learning-storyboards-using-both-word-and-powerpoint/#comments</comments>
		<pubDate>Tue, 19 Oct 2010 18:22:57 +0000</pubDate>
		<dc:creator>Jenise</dc:creator>
				<category><![CDATA[e-Learning]]></category>
		<category><![CDATA[instructional_design]]></category>
		<category><![CDATA[PowerPoint]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[Storyboards]]></category>

		<guid isPermaLink="false">http://ridgeviewmedia.com/blog/?p=727</guid>
		<description><![CDATA[Many instructional designers (IDers) have a variety of tools at hand to design and map out the client&#8217;s e-learning course for the client&#8217;s review, and to provide a detailed roadmap for the team who will develop the course. Most of &#8230; <a href="http://ridgeviewmedia.com/blog/2010/10/e-learning-storyboards-using-both-word-and-powerpoint/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Many instructional designers (IDers) have a variety of tools at hand to design and map out the client&#8217;s e-learning course for the client&#8217;s review, and to provide a detailed roadmap for the team who will develop the course. Most of the IDers I talk with use Microsoft Word to write out a detailed storyboard. Others like to do rapid prototyping by writing up the storyboard, with generic graphical elements, inside PowerPoint itself.</p>
<p>I&#8217;ve used both processes as either/or but not together. Recently, I decided to use both processes simultaneously, and I sent out a tweet about it on Twitter. A couple of &#8220;tweeples&#8221; replied that they were interested in hearing more.</p>
<h3><strong><span style="color: #800000;">Simultaneous Storyboarding in Word and PowerPoint</span></strong></h3>
<div id="attachment_728" class="wp-caption alignleft" style="width: 310px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/10/storyboardDualpost.png"><img class="size-medium wp-image-728 " title="storyboardDualpost" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/10/storyboardDualpost-300x178.png" alt="Screen shot of Word and PowerPoint for simultaneous storyboarding" width="300" height="178" /></a><p class="wp-caption-text">SimulStoryboarding: Word &amp; PPT</p></div>
<p>The screen shot to the left shows my desktop on my Apple MacBook Pro laptop. I have Office for the Mac. Word is open on the left, and on the right you can see the Thumbnails view in PowerPoint (PPT).</p>
<p>The Word document shows the storyboard template for two screens (click the image to enlarge). The PPT file shows the draft prototype for each screen in the course, and the generic elements (circles, squares, rectangles) I added as placeholders for the actual photos, text, and graphical elements I&#8217;ll add later.</p>
<p>I begin by writing the &#8220;business story&#8221; in Word. As I begin to think in terms of on-screen content and navigation, I use PPT to prototype what I&#8217;m thinking in terms of the navigation and content &#8220;load&#8221; on each screen. I really enjoy this process because PPT helps me to &#8220;flesh out&#8221; what I write in Word, and make corrections where needed.</p>
<p>This post is brief, so if you&#8217;d like additional information, feel free to contact me at this e-mail address:</p>
<p>info AT RidgeViewMedia.com</p>
<p>And, in the Comments, please share your storyboard tips and tricks so we all can learn from each other. Thanks!</p>
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		<title>How to Organize Your e-Learning Project Files</title>
		<link>http://ridgeviewmedia.com/blog/2010/08/how-to-organize-your-e-learning-project-files/</link>
		<comments>http://ridgeviewmedia.com/blog/2010/08/how-to-organize-your-e-learning-project-files/#comments</comments>
		<pubDate>Tue, 31 Aug 2010 15:55:17 +0000</pubDate>
		<dc:creator>Jenise</dc:creator>
				<category><![CDATA[Project Management]]></category>
		<category><![CDATA[e-Learning]]></category>
		<category><![CDATA[Articulate]]></category>
		<category><![CDATA[resources]]></category>

		<guid isPermaLink="false">http://ridgeviewmedia.com/blog/?p=705</guid>
		<description><![CDATA[Do you need help organizing and managing your e-learning project or course files? The e-learning community often talks about files and project management. In fact, Tom Kuhlmann of Articulate has a new blog post today that can spark new ideas. &#8230; <a href="http://ridgeviewmedia.com/blog/2010/08/how-to-organize-your-e-learning-project-files/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Do you need help organizing and managing your e-learning project or course files? The e-learning community often talks about files and project management. In fact, <a title="Tom Kuhlmann, Articulate: How to Organize and Manage Your e-Learning Files" href="http://www.articulate.com/rapid-elearning/how-to-organize-manage-your-e-learning-course-files/" target="_blank">Tom Kuhlmann of Articulate has a new blog post today</a> that can spark new ideas. Click the image below to learn more from Tom.</p>
<p style="text-align: center;"><a href="http://www.articulate.com/rapid-elearning/how-to-organize-manage-your-e-learning-course-files/" target="_blank"><img class="aligncenter size-medium wp-image-706" style="border: 1px solid black; margin: 2px;" title="Screen shot 2010-08-31 at 8.30.29 AM" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/08/Screen-shot-2010-08-31-at-8.30.29-AM-300x228.png" alt="Click to view The Rapid e-Learning Blog, by Tom Kuhlmann. August 31, 2010, post." width="300" height="228" /></a></p>
<h3><span style="color: #800000;">Or, Do It My Way&#8230;</span></h3>
<p>With apologies to Frank Sinatra, then there&#8217;s my way of organizing and managing e-learning project files. The &#8220;system&#8221; I use I borrowed from my early Web site design days. Our Adobe Dreamweaver and Flash instructor showed us a system that works well for both individual designers and those who work on multiple projects shared by several designers. See my screen shot below:</p>
<p><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/08/projectFolders.png"><img class="size-full wp-image-707 alignright" title="projectFolders" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/08/projectFolders.png" alt="Image of my project folders, the management system." width="229" height="293" /></a></p>
<p>On my local drive (my C: or hard drive), I have a directory, or folder, named &#8220;Articulate Presenter&#8221;. Inside that folder I file all of my Articulate e-learning project files. In the image to the right, &#8220;00ProjectFolders&#8221; I keep as a template for future projects. I simply copy that folder and paste it with a new name, such as, &#8220;ACME New Hire Orientation&#8221;. That folder is the main project folder, and it contains lots of subdirectories (subfolders) inside. Those subfolders contain the precious assets for my projects. They are:</p>
<p><strong>ACME New Hire Orientation</strong> (example project name)</p>
<ul>
<li>Assets</li>
<li>Engage</li>
<li>PPT</li>
<li>Published Output</li>
<li>Quizzes</li>
</ul>
<p>The &#8220;Assets&#8221; folder really helps me keep things straight, and is organized this way:</p>
<p><strong>Assets</strong> (folder)</p>
<ul>
<li>audio
<ul>
<li>music</li>
<li>vo (for voice overs/narration)</li>
</ul>
</li>
<li>docs (for PDFs and Word files)</li>
<li>img</li>
<li>swf (for Flash *.SWF files)</li>
<li>video (FLVs, MP4s)</li>
</ul>
<p>I know I&#8217;ve described this structure quickly. So, if you have questions about how I organize and manage my e-learning project files, please send me an e-mail message.</p>
<p>And, help us all to learn more as well. Please share your ideas in the Comments below, and be sure to visit Tom&#8217;s blog and add your 2 cents there.</p>
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		<title>The Salary Gap by Gender &#8211; The eLearning Guild Report</title>
		<link>http://ridgeviewmedia.com/blog/2010/07/the-salary-gap-by-gender-the-elearning-guild-report/</link>
		<comments>http://ridgeviewmedia.com/blog/2010/07/the-salary-gap-by-gender-the-elearning-guild-report/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 02:55:57 +0000</pubDate>
		<dc:creator>Jenise</dc:creator>
				<category><![CDATA[Careers]]></category>
		<category><![CDATA[e-Learning]]></category>
		<category><![CDATA[freelancing]]></category>
		<category><![CDATA[resources]]></category>

		<guid isPermaLink="false">http://ridgeviewmedia.com/blog/?p=646</guid>
		<description><![CDATA[Yesterday, July 14, 2010, The eLearning Guild published a research report by Temple Smolen, titled &#8220;The Gender Pay Gap in e-Learning.&#8221; The report discusses an over 14% pay gap by gender in the e-learning field. Please read this report. It &#8230; <a href="http://ridgeviewmedia.com/blog/2010/07/the-salary-gap-by-gender-the-elearning-guild-report/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Yesterday, July 14, 2010, <a title="http://www.elearningguild.com" href="http://www.elearningguild.com" target="_blank">The eLearning Guild</a> published a research report by <a title="http://www.learningsolutionsmag.com/authors/312/temple-smolen" href="http://www.learningsolutionsmag.com/authors/312/temple-smolen" target="_blank">Temple Smolen</a>, titled <a title="http://www.learningsolutionsmag.com/articles/490/the-gender-pay-gap-in-e-learning" href="http://www.learningsolutionsmag.com/articles/490/the-gender-pay-gap-in-e-learning" target="_blank">&#8220;The Gender Pay Gap in e-Learning.&#8221;</a> The report discusses an over 14% pay gap by gender in the e-learning field. Please read this report. It will take only five to 10 minutes of your time. After several years in Human Resources, and almost two years (23.5 months) as a consultant, I felt saddened by the results but I wasn&#8217;t surprised.</p>
<p>And, I want to add my voice to the blog carnival to say that we &#8211;dear colleagues&#8211; need to close that gap. I try on as many occasions as I can. If I&#8217;m offered $25 or $35 an hour for instructional design work, I refer that potential client to someone else. I have also found that the clients who pay me the best and honor my rates are women-owned businesses.</p>
<p>This first of several charts in the report gives you a sense of the survey results. Click the image to enlarge it. If you&#8217;re a woman, don&#8217;t just sit there: Know what your skills and experience are worth and pursue that dollar amount.</p>
<p><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/Screen-shot-2010-07-15-at-12.16.29-PM1.png"><img class="aligncenter size-medium wp-image-647" title="Screen shot 2010-07-15 at 12.16.29 PM" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/Screen-shot-2010-07-15-at-12.16.29-PM1-300x200.png" alt="" width="300" height="200" /></a>This post is part of a  <a href="http://en.wikipedia.org/wiki/Blog_carnival" target="_blank">blog   carnival</a> on the subject of the gender salary gap.  Read more from  Kelly Garber: <a href="http://designbym2.blogspot.com/2010/05/shark-attacks-and-salary-reports.html" target="_blank">Shark  Attacks and Salary Reports</a>, Julie Dirksen: <a href="http://usablelearning.wordpress.com/2010/05/25/ranting-on-the-gender-pay-gap-in-e-learning" target="_blank">Ranting on the Gender Pay Gap in E-Learning</a>, Cammy  Bean: <a href="http://cammybean.kineo.com/2010/05/elearning-salary-gender-gap.html" target="_blank">The eLearning Salary Gender Gap</a>, and Janet Clarey: <a title="http://janetclarey.com/2010/05/25/the-salary-gap-in-e-learning/" href="http://janetclarey.com/2010/05/25/the-salary-gap-in-e-learning/" target="_blank">The Salary Gap in the US eLearning Industry</a>.</p>
<p>Have something to say on the subject?  Join the ride and  contribute with your own rant, er post.  Then share a link to your post in the comments on one of  our blogs.</p>
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		<title>mLearnCon 2010: Index of My Blog Posts</title>
		<link>http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-index-blog-posts/</link>
		<comments>http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-index-blog-posts/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 15:47:50 +0000</pubDate>
		<dc:creator>Jenise</dc:creator>
				<category><![CDATA[e-Learning]]></category>
		<category><![CDATA[mLearnCon]]></category>
		<category><![CDATA[mobile_learning]]></category>
		<category><![CDATA[coding]]></category>
		<category><![CDATA[CSS]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[instructional_design]]></category>
		<category><![CDATA[learning_tools]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[Software]]></category>

		<guid isPermaLink="false">http://ridgeviewmedia.com/blog/?p=636</guid>
		<description><![CDATA[My Blog Posts about mLearnCon 2010 On Twitter: @jenisecook June 14-17, 2010, in gorgeous San Diego, California, The eLearning Guild hosted and facilitated their first annual conference on mobile learning, or mLearnCon. I registered to attend several seminars, plus a &#8230; <a href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-index-blog-posts/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/06/mLearnConHeader.png"><img class="size-full wp-image-507 alignnone" style="margin: 3px;" title="mLearnConHeader" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/06/mLearnConHeader.png" alt="" width="400" height="108" /></a></p>
<h3><span style="color: #800000;">My Blog Posts  about mLearnCon 2010</span></h3>
<p>On Twitter: <a title="http://www.twitter.com/jenisecook" href="http://www.twitter.com/jenisecook" target="_blank">@jenisecook</a></p>
<p>June 14-17, 2010, in gorgeous San Diego, California, The eLearning Guild hosted and facilitated their first annual conference on mobile learning, or mLearnCon. I registered to attend several seminars, plus a full-day workshop on Monday, &#8220;Think Different: Getting Your Mind Around mLearning Design&#8221;, facilitated by Dr. Clark Quinn, <a title="http://twitter.com/quinnovator" href="http://twitter.com/quinnovator" target="_blank">@Quinnovator on Twitter</a>.</p>
<p>The week was filled with exciting seminars. If you attend mLearnCon in 2011, I strongly suggest you go with several colleagues, schedule seminars in advance, and then share notes. I made some hard choices that week on which seminars to attend&#8230;there were many good ones available.</p>
<p>Everyone felt that we are at the point of seeing mlearning take off exponentially in the next few months and years, and yet, there are many issues to discuss and resolve&#8230;particularly how to track and report mlearning in the various Learning Management Systems (LMSs), and data security issues.</p>
<p>For your enjoyment, here&#8217;s a list of my mLearnCon 2010 posts:</p>
<h4><span style="color: #993300;"><span style="color: #000000;">1) Bill Brandon&#8217;s Recap: First Annual mLearnCon</span><br />
</span></h4>
<p>On Twitter: <a title="http://www.twitter.com/billbrandon" href="http://www.twitter.com/billbrandon" target="_blank">@billbrandon</a></p>
<p><a title="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-recap-the-elearning-guild/" href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-recap-the-elearning-guild/" target="_blank">http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-recap-the-elearning-guild/</a></p>
<h4><span style="color: #000000;">2) B.J. Schone: 20 mLearning Tools in 60 Minutes</span></h4>
<p>On Twitter: <a title="http://twitter.com/bjschone" href="http://twitter.com/bjschone" target="_blank">@bjschone</a></p>
<p><a title="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-b-j-schone-20-mlearning-tools/" href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-b-j-schone-20-mlearning-tools/" target="_blank">http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-b-j-schone-20-mlearning-tools/</a></p>
<h4><span style="color: #800000;"><span style="color: #000000;">3) Joe Welinske: iPad Panel &#8211; iPad App Resources</span><br />
</span></h4>
<p>On Twitter: <a title="http://twitter.com/jwelinske" href="http://twitter.com/jwelinske" target="_blank">@jwelinske</a></p>
<p><a title="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-ipad-joe-welinske-resources/" href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-ipad-joe-welinske-resources/" target="_blank">http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-ipad-joe-welinske-resources/</a></p>
<h4>4) Featured Panel Discussion on the Apple iPad</h4>
<p><a title="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-ipad-panel/" href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-ipad-panel/" target="_blank">http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-ipad-panel/</a></p>
<h4>5) Patti Shank: Your First mLearning Initiatives</h4>
<p><a title="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-patti-shank-mlearning-initiatives/" href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-patti-shank-mlearning-initiatives/" target="_blank">http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-patti-shank-mlearning-initiatives/</a></p>
<h4>6) Tomi Ahonen: Keynote &#8211; Mobile in Learning</h4>
<p>On Twitter: <a title="http://twitter.com/tomiahonen" href="http://twitter.com/tomiahonen" target="_blank">@tomiahonen</a></p>
<p><a title="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-tomi-ahonen-mobile-in-learning/" href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-tomi-ahonen-mobile-in-learning/" target="_blank">http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-tomi-ahonen-mobile-in-learning/</a></p>
<h4>7) Qualcomm&#8217;s Mobile Learning Journey</h4>
<p><a title="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-qualcomm-mlearning-journey/" href="http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-qualcomm-mlearning-journey/" target="_blank">http://ridgeviewmedia.com/blog/2010/07/mlearncon-2010-qualcomm-mlearning-journey/</a></p>
<h4>8] Richard Clark: Surviving without Flash</h4>
<p>On Twitter: <a title="http://twitter.com/rdclark" href="http://twitter.com/rdclark" target="_blank">@rdclark</a></p>
<p><a title="http://ridgeviewmedia.com/blog/2010/06/mlearncon-2010-richard-clark-surviving-without-flash/" href="http://ridgeviewmedia.com/blog/2010/06/mlearncon-2010-richard-clark-surviving-without-flash/" target="_blank">http://ridgeviewmedia.com/blog/2010/06/mlearncon-2010-richard-clark-surviving-without-flash/</a></p>
<h4>9) Mimi Ito: Keynote &#8211; What the User Wants in mLearning</h4>
<p><a title="http://ridgeviewmedia.com/blog/2010/06/mlearncon-2010-dr-mimi-ito-what-user-wants-mlearning/" href="http://ridgeviewmedia.com/blog/2010/06/mlearncon-2010-dr-mimi-ito-what-user-wants-mlearning/" target="_blank">http://ridgeviewmedia.com/blog/2010/06/mlearncon-2010-dr-mimi-ito-what-user-wants-mlearning/</a></p>
<h3><span style="color: #800000;">On a Personal Note&#8230;</span></h3>
<p>On Monday afternoon, while in Dr. Clark Quinn&#8217;s workshop, my husband texted me some very sad news. His mom died that day. My mother-in-law Donna had suffered a long, hard battle against lung cancer, won the battle, but had lost to COPD. We knew we&#8217;d have her for this year only, but her death came sooner than we expected and it was a shock.</p>
<p>I notified members of The Guild, drove home (we live near San Diego), and was able to return to the conference on Tuesday and forward at my husband&#8217;s urging Monday evening. His mom had made advanced preparations and arrangements, so we had no tasks to attend to that week.</p>
<p>The eLearning Guild staff not only host amazing conferences, they also, during very hectic conference days, take time to be human. I cannot express enough thanks to those staff members who reached out to me for a few minutes with their kindness and compassion. I specifically want to call out <a title="http://twitter.com/bschlenker" href="http://twitter.com/bschlenker" target="_blank">Brent Schlenker</a>, whose concern and thoughtful words meant more to me than I can ever express.</p>
<p>Thank you, eLearning Guild.</p>
<p><a title="http://www.cancer.org/" href="http://www.cancer.org/" target="_blank">The American Cancer Society</a> helped Donna through some very hard times. If you can, help me pay it forward through donations of either time or finances. Thank you.</p>
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		<title>Instructional Design vs. ROI: Guy W. Wallace</title>
		<link>http://ridgeviewmedia.com/blog/2010/07/isd-roi-guywwallace/</link>
		<comments>http://ridgeviewmedia.com/blog/2010/07/isd-roi-guywwallace/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 06:05:13 +0000</pubDate>
		<dc:creator>Jenise</dc:creator>
				<category><![CDATA[Instructional Systems Design]]></category>
		<category><![CDATA[e-Learning]]></category>
		<category><![CDATA[instructional_design]]></category>
		<category><![CDATA[resources]]></category>
		<category><![CDATA[social_networks]]></category>

		<guid isPermaLink="false">http://ridgeviewmedia.com/blog/?p=611</guid>
		<description><![CDATA[Personal and Reflective Learning on Twitter On Twitter, colleagues and I frequently discuss the value of Twitter (and other technologies) for our Personal Learning Networks (PLNs). And, today, the #lrnchat topic focused on reflective learning, or how you reflect on &#8230; <a href="http://ridgeviewmedia.com/blog/2010/07/isd-roi-guywwallace/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;">Personal and Reflective Learning on Twitter</span></h3>
<p>On <a title="http://www.twitter.com" href="http://www.twitter.com" target="_blank">Twitter</a>, colleagues and I frequently discuss the value of Twitter (and other technologies) for our <a title="http://en.wikipedia.org/wiki/Personal_Learning_Networks" href="http://en.wikipedia.org/wiki/Personal_Learning_Networks" target="_blank">Personal Learning Networks</a> (PLNs). And, today, the <a title="http://twitter.com/lrnchat" href="http://twitter.com/lrnchat">#lrnchat</a> topic focused on reflective learning, or how you reflect on what you&#8217;ve learned after completing a learning activity (<a title="http://lrnchat.com/" href="http://lrnchat.com/" target="_blank">transcript is here</a>. Lrnchat takes place every Thursday morning and afternoon, twice, and the hashtag is #lrnchat).</p>
<p>After a busy day today, I returned to Twitter before dinner to read through the various learning tweets by members of my PLN. One tweet jumped out at me, I reacted and tweeted, and the follow up resulted in wonderful, reflective learning (at least for me, LOL). If you&#8217;re interested in human performance improvement (HPI) and workplace performance results, I encourage you to follow <a title="http://twitter.com/guywwallace" href="http://twitter.com/guywwallace" target="_blank">@guywwallace</a> on Twitter. As a respected <a title="http://www.ispi.org/" href="http://www.ispi.org/" target="_blank">member of ISPI</a>, his tweets and blog posts encourage me, ground me in reality, and keep me focused as an instructional designer.</p>
<p>It all started with this tweet from Guy:</p>
<div id="attachment_612" class="wp-caption aligncenter" style="width: 319px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/1.png"><img class="size-full wp-image-612  " title="1" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/1.png" alt="" width="309" height="94" /></a><p class="wp-caption-text">Here&#39;s Guy&#39;s tweet. I enjoy analysis and how we can improve a learner&#39;s knowledge and skills. So, as a designer, I initially reacted to this tweet instead of responding.</p></div>
<p>Twitter&#8217;s 140 character limit can lend itself to &#8220;creative&#8221; microblogging. And below, you can see my initial reaction that I tweeted to Guy:</p>
<div id="attachment_613" class="wp-caption aligncenter" style="width: 423px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/2.png"><img class="size-full wp-image-613" style="border: 2px solid black;" title="2" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/2.png" alt="" width="413" height="61" /></a><p class="wp-caption-text">When I find a need during the analysis phase, I want to fix it. Often, my SMEs also want to fix that need, too. I huffed a bit and asked Guy for clarification.</p></div>
<p>Yea, we Instructional Designers can sometimes get carried away with how we feel about what we do for a living. We have a passion for helping people and organizations improve their K/S (knowledge and skills) through appropriate learning activities. So, I wanted to know more, and sent Guy a few more tweets.</p>
<div id="attachment_614" class="wp-caption aligncenter" style="width: 418px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/3.png"><img class="size-full wp-image-614" style="border: 2px solid black;" title="3" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/3.png" alt="" width="408" height="135" /></a><p class="wp-caption-text">Reflection began to take over, and I began to remember past projects where, ultimately, the internal or external client makes the final decision on learning activities.</p></div>
<p>As you can see, after my initial reaction, the reflective learning part of my brain took over. I remembered all of the projects where I presented analysis results to my clients (internal or external ones), and watched as what I thought were good ideas ended up on the cutting-room floor (to use an old movie analogy). And then, I was happy to see that I wasn&#8217;t alone in trying to figure out where Guy was coming from, because <a title="http://twitter.com/britz" href="http://twitter.com/britz" target="_blank">Mark Britz</a> felt the same way.</p>
<div id="attachment_615" class="wp-caption aligncenter" style="width: 325px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/4.png"><img class="size-full wp-image-615" title="4" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/4.png" alt="" width="315" height="91" /></a><p class="wp-caption-text">You can follow Mark on Twitter: @britz</p></div>
<p>After dinner, I checked my Twitter stream again. Guy not only tweeted the back story, he included three URLs to his blog posts!</p>
<div id="attachment_616" class="wp-caption aligncenter" style="width: 337px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/5.png"><img class="size-full wp-image-616" title="5" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/5.png" alt="" width="327" height="289" /></a><p class="wp-caption-text">Guy confirmed what I suspected...the client&#39;s business decisions can trump what instructional designers recommend for performance improvement.</p></div>
<p>Performance improvement involves not only adult learning theories and methods, but Cost/Benefit Analysis and Return on Investment (ROI). Instructional designers do face a balancing act between the learners&#8217; performance needs and what the organization can afford to spend (or not). Now, I know this, I do. However, it&#8217;s easy to forget it when I&#8217;m focused on designing an activity so that it&#8217;s effective and promotes learning retention.</p>
<div id="attachment_617" class="wp-caption aligncenter" style="width: 323px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/6.png"><img class="size-full wp-image-617  " title="6" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/6.png" alt="" width="313" height="94" /></a><p class="wp-caption-text">I then sent a tweet to @britz to let Mark know about Guy&#39;s responses. But, dollars don&#39;t have to &quot;get in the way&quot;. As IDs, we need to match effective learning to what the client can afford.</p></div>
<p style="text-align: center;">
<h3><span style="color: #800000;">Guy&#8217;s Blog Posts&#8230;<a title="http://eppicinc.wordpress.com/2009/10/31/the-worthiness-of-any-isd-learning-solutions-effort-is-situational/" href="http://eppicinc.wordpress.com/2009/10/31/the-worthiness-of-any-isd-learning-solutions-effort-is-situational/" target="_blank"><br />
</a></span></h3>
<p><a title="http://eppicinc.wordpress.com/2009/10/31/the-worthiness-of-any-isd-learning-solutions-effort-is-situational/" href="http://eppicinc.wordpress.com/2009/10/31/the-worthiness-of-any-isd-learning-solutions-effort-is-situational/" target="_blank">The Worthiness of Any ISD/ Learning Solutions Effort Is Situational</a></p>
<p><a title="Developing Performance Competence Via Formal and Informal Means When ROI Warrants It" href="Developing Performance Competence Via Formal and Informal Means When ROI Warrants It" target="_blank">Developing Performance Competence Via Formal and Informal Means When ROI Warrants It</a></p>
<p><a title="12 O’clock: T&amp;D Governance and Advisory System" href="12 O’clock: T&amp;D Governance and Advisory System" target="_blank">12 O’clock: T&amp;D Governance and Advisory System</a></p>
<div id="attachment_618" class="wp-caption aligncenter" style="width: 320px"><a href="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/7.png"><img class="size-full wp-image-618" title="7" src="http://ridgeviewmedia.com/blog/wp-content/uploads/2010/07/7.png" alt="" width="310" height="96" /></a><p class="wp-caption-text">I mean what I tweeted, too. @guywwallace (don&#39;t forget the W from his middle name) is a Twitter gem to me. He tweets pearls of wisdom that I appreciate. He challenges me and keeps me learning and reflecting.</p></div>
<p>I do try and keep the Cost/Benefit and ROI factors in mind when I discuss learning designs with clients. When all is said and done, if they can see the ROI, then I&#8217;ve done my job. Performance improvement is the ROI, although we may need to accept a phased approach over time, especially in the current economy.</p>
<p>For the record, no, I don&#8217;t have pigtails, and my darling husband can confirm that I don&#8217;t stomp my feet. <img src='http://ridgeviewmedia.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p><em>[Dear FTC: I have not received any monetary or other tangible or material benefits from Guy W. Wallace, only the wisdom he shares freely with everyone via his blogs and tweets.]</em></p>
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